Prepared for prospective Oklahoma City owners · A team charter · October 2026
Oklahoma already plays the team game.
Each autumn, Oklahoma’s professional tennis swing opens with a team event: mixed sides of two women and two men, the whole crowd on one court. This page makes the case for the version that stays — a professional team the city owns, playing in the summer its calendar leaves open.
A team for central Oklahoma · Eleven sections, about seven minutes
In the stands at INTENNSE Arena · Season 2
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
UTR: our players against the tour’s
Down to the wire; Sudden Death
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
Sudden death, level at 142
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗One point, one minute left
The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗Two points that flipped the score
One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
Low angle, the final Bolt
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Mixed doubles, last seconds
Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ The tennis already here
An October swing that opens with a team event.
Oklahoma’s professional tennis season is a run of events across Edmond and Norman every autumn. It starts with an unsanctioned invitational played between mixed teams of two women and two men, then moves into a $100,000 ITF women’s event at Edmond Center Court and a men’s and women’s week at the University of Oklahoma. The appetite for team tennis in front of a home crowd is already proven here.
The events and the courts
The Edmond Open became a W100 in 2025, Oklahoma’s first, worth 100 WTA ranking points. This year’s edition runs 12–18 October, and Sloane Stephens, the Pulse Partner of INTENNSE Rips, is in its main draw. The Norman Open follows at OU’s renovated Headington Family Tennis Center.
Edmond Center Court opened in 2020 as a partnership between the City of Edmond and Edmond Public Schools and was named USTA Facility of the Year for the 2022 cycle: 24 lighted outdoor courts, six indoor courts, two stadium courts and close to a thousand USTA League matches a year. The city’s own Oklahoma City Tennis Center hosts every state high-school championship match and added four public padel courts this summer.
Underneath it all, the Oklahoma Tennis Foundation puts rackets in the hands of children in all 77 counties and funds college scholarships and grants to youth programmes. The series runs inside the foundation and is carried by local sponsors, most of them business owners who play.
Oklahoma’s first, since 2025; $100,000 and 100 WTA points.
USTA Facility of the Year, 2022 cycle.
By the Oklahoma Tennis Foundation’s youth programmes.
■ The calendar
June opens with the College World Series. July is open.
Oklahoma City’s summer starts with the Women’s College World Series at Devon Park and the end of the Thunder’s season. After that the city has no major-league team in season until the autumn, and its tennis swing does not start until October. That is where our eight weeks fall.
The College World Series
Nearly 106,000 through Devon Park in 2026, with four sessions sold out.
The team
An eight-week professional season, evening matches, three women and three men on one score.
The State Fair
Then college football across the state.
The tennis swing
The invitational, the Edmond Open and the Norman Open.
Oklahoma City MSA, Census Bureau estimate.
The Thunder’s first title in Oklahoma City.
Four sessions sold out at Devon Park.
■ The audience
This city made softball a summer sport.
Oklahoma City is the home of the Women’s College World Series, and when the Athletes Unlimited Softball League moved from a touring model to fixed home markets for 2026, Oklahoma City was one of its first six. The Spark opened at Tom Heath Field on 9 June. Summer women’s sport sells here. INTENNSE is built for that audience: three women and three men on every team, and one score in which a woman’s point counts exactly as much as a man’s.
Why a tennis team adds to it
The people who run multi-team organisations report that men’s and women’s fan bases barely overlap, even in the same city and the same arena. A team with women and men on one roster, playing for one score, reaches both in a single night out.
We don’t see a summer tennis team as competition for softball. The Spark and the College World Series show the city will come out for summer sport; an INTENNSE team would add a different night out for the same families.
■ The college game
Two programmes an hour apart, and a Wimbledon champion.
Both of Oklahoma’s tennis teams reached the NCAA Super Regionals in 2026, and the men made their sixteenth straight NCAA tournament. An hour up the road, Oklahoma State’s Michael and Anne Greenwood Tennis Center hosted the 2024 NCAA Division I Championships. Our season opens a few weeks after the college championships close.
From Stillwater to Centre Court
Julian Cash played his college tennis at Oklahoma State. In July 2025 he won the Wimbledon men’s doubles with Lloyd Glasspool, the first all-British pair to take the title in 89 years. His coach since he was a teenager is Barry Fulcher, INTENNSE’s League Commissioner.
College to professional is the route most of our players took, except that most of them arrive in the ranks where tennis does not yet pay for itself. The chart in the bar at the top of this page shows where the league’s drafted players sit against the tour.
Junior
Foundation clinics and the city’s public courts: camps in the team format.
School
High-school tennis on the same rules, and a ballkeeper programme on the pro court.
College
OU, Oklahoma State and Tulsa, feeding the draft.
The team
A drafted professional place, in front of the home crowd.
■ The ground
The new arena opens the year our teams go home.
The Thunder broke ground on Continental Coliseum in March: about 750,000 square feet downtown, opening in the summer of 2028. That is the season every INTENNSE team moves to its own city.
Where it could play
An INTENNSE Arc needs one court, a clock and a crowd close to it; our arena in Atlanta is 30,000 square feet. The market already has the courts: Edmond Center Court’s two stadium courts, OU’s indoor pavilion in Norman, the Greenwood Tennis Center in Stillwater, and a downtown that will have a new arena in 2028.
We have not approached any of these venues. The choice would be made with the owner, and it is one of the things 2026–27 is for.
■ The local business
Oklahoma brands put their names on Oklahoma sport.
Continental Resources took the naming rights to the Thunder’s new arena for fifteen years; the team said it wanted an Oklahoma partner. Paycom’s name is on the arena the Thunder play in today, and Devon’s is on the home of the College World Series. The sponsors a local owner would call are already spending on sport here.
What stays with the team
Local sponsorship, ticketing, hospitality and activations belong to the charter holder, not the league. Oklahoma’s autumn tennis series already runs on local support of exactly this kind: dozens of sponsors, most of them business owners who play the game themselves.
■ What Season 2 did in Atlanta
A season that already sells.
Ten teams, eight weeks, fifty-four Arcs, forty-three of them Pro Arcs. Season 2 closed on 1 August with Freeze beating Outriders 137–130 in front of a full house, and 2027 grows to sixty-five Pro Arcs, with every team playing two a week.
The local business in Atlanta
By midseason, attendance was more than four times the year before and had already passed the whole of 2025. Thirteen sponsors signed, twelve of them through relationships already in the city, with Atlanta-based Cellairis as Founding Partner. The average ticket sold for $52, and team merchandise outsold league merchandise.
Eleven community events drew 770 people off the couch and onto a court. Those are the numbers a local owner inherits and builds on.
The Rules of INTENNSE, explained · 2:04
Average across forty airings on Peachtree; the best single Arc drew 116,000.
Record live concurrents across the final series.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ What an owner holds
A ten-year charter for central Oklahoma.
Owners hold an exclusive Team Charter: MLS-style, geographically bound economic rights, not a traditional franchise. Ten years, renewing in five-year terms, across the Oklahoma City metro from Norman to Edmond. Which team plays here, and what it is called, is a conversation we would rather have with you than settle on a page.
The league keeps
- Game
- Format, rules, schedule, officiating
- Brand
- League marks and national sponsorship
- Rights
- Media and data rights
The owner holds
- Team
- Operations and team marks in the territory
- Revenue
- Local sponsorship, ticketing, hospitality, activations
- Content
- Local content within league rules
- Share
- Team merchandise, and a share of pooled league revenue
2026–27
The league operates the team and secures venues while Oklahoma City events begin to build its audience, and the owner learns the business from inside it.
2028
The team moves home. The owner appoints a GM, takes ticketing, hospitality and venue, and inherits a community playbook proven over three years in Atlanta.
2029 on
Scale — and a share of the fees from every charter the league sells after the initial offering.
The road League One Volleyball took
LOVB ran every team from the centre in its first season, let local operators take local sponsorship in its second, and by its third the operators ran everything off the court. The league kept athlete selection, rosters, national sponsorship and media. One of its best markets, by its own account, is Madison, Wisconsin, and New York is not next on its list. Our charter follows the same order: two seasons inside the business, then the team goes home.
How the economics are built
The owner keeps the large majority of the revenue the team earns locally. Separately, a share of league revenue is pooled and distributed across the teams, so an owner participates in the league’s growth as well as the team’s. From 2029, owners also share in expansion fees as the league adds cities: a home market for every team by 2028, and a market we believe will carry thirty or more teams by 2035.
It is a franchise-value investment first, and the operating model takes several seasons to turn cash-positive. We’ll walk you through that model, line by line, in the room rather than on a page.
■ What early looks like
The first owners in a league buy the cheapest seats it will ever sell.
That is the pattern in every emerging league that lasted.
What we are not claiming
Not every new league lasts, and nothing about the ones that did is a promise about this one. In Major League Pickleball, teams that changed hands for around $100,000 in 2021 were valued near $10 million two years later; other ventures of the same era are gone.
The argument is only this. If team tennis becomes a real league in America, the charters sold before 2029 will have been the cheap ones. We think Season 2 is the evidence that it will.
■ Who you would be building with
The people behind the league.
■ Pulse Partners, by team
A Pulse Partner is an ambassador, not an owner.
■ Why we sent this
We’re looking for Oklahoma City’s owners.
What we cannot show you yet: we have never played an Arc in Oklahoma. There is no team named for the city, no home club, no local staff and no Oklahoma season behind it. Everything on this page is either the league’s record in Atlanta or the state’s own. The rest would be built with you.
A local group for a team that stays: people who already fill a court each autumn, and want the version that plays all summer.
Where an hour could lead
We’ll bring the charter, the model and the transition plan, and answer every question about them. If it’s worth a second hour, we’d rather it were courtside in Atlanta than in a conference room.
The charter
Terms, territory and the path from league-operated to owner-operated, walked through in full.
The team
Which team, its name and its colours: an existing crest brought home, or one drawn for this city.
The first night
An Oklahoma exhibition before 2028 to introduce the team to its state, alongside the October swing if the calendar allows.
The model
Revenue lines, breakeven and the years to cash-positive — the numbers we left off this page on purpose.
